People

SHAP Board

Alan Yates, OBE, SHAP Chair

Alan Yates, OBE

SHAP Chair

Alan has over 25 years’ senior management experience in the affordable housing sector in regeneration and development having joined the sector from the construction industry. Originally qualified in building, he has also completed executive training in Advanced Management Practice at Henley Business School. Alan has a particular interest in low carbon housing and is Chairman of the Sustainable Housing Action Partnership (SHAP). He is the Chairman of the NHF Regional Investment Group, a member of the national NHF Great Homes Group. Alan is also a Non- Executive Board member of Walsall NHS Healthcare Trust. Alan also established award-winning Local Homes (part of Accord) which is the first offsite manufacturer of low carbon homes by a housing association.

Alan was awarded an OBE for services to housing in 2019.


Ellie Horwitch-Smith, SHAP Board Member

Ellie Horwitch-Smith

An experienced energy project management leader who creates lasting partnerships and strong relationships. Ellie’s business, Energy Harmonics Ltd, has a specialism in managing district heating projects from mapping through to detailed development. Ellie has worked with local authority and other public and private sector clients for over 15 years, holding senior positions in global and UK consultancy firms including the Atkins Group company Faithful+Gould and more recently as Director of Adecoe; an energy in housing SME. She currently acts as heat networks project manager for multiple clients with schemes incorporating heat pumps, energy from waste, gas CHP and private wire supply.


Matthew Rhodes

Matthew Rhodes is a Board member of the Greater Birmingham and Solihull Local Enterprise Partnership and Chair of Energy Capital in the West Midlands. He’s worked in the energy industry for over 20 years, initially with international companies including RWE and BP. Prior to this he worked in manufacturing and management consultancy. From 2003 to 2017 he founded and ran an independent engineering and building physics consultancy specialising in low-carbon innovation, developing and delivering collaborative projects at the leading edge of the energy system transition. Matthew has an MA in Engineering, Economics and Management from the University of Oxford. He’s a Fellow of the Institution of Engineering and Technology, Trustee of the National Energy Foundation and an Honorary Research Fellow in Energy Policy at Exeter University. Matthew received the Sir Thomas Atwood Award from the City of Birmingham in 2011 for his collaborative work to address fuel poverty in the city.


Rebecca Lane

One of SHAP’s two recent new Board recruits, Rebecca is currently a Business Modelling Consultant at Energy Systems Catapult (ESC), supporting low carbon innovators and disruptors to develop new business models in the energy sector. She has also worked as a Research Assistant to understand public attitudes towards different interventions to manage the spread of Ash Die-Back disease as well as helping to develop the Worcestershire Food Network directory to promote locally-produced food being used by food businesses in the area.
Rebecca’s interest in sustainability has been a longstanding passion, having focused on sustainability and climate change policy during her BA (Geography) at the University of Oxford. She is currently completing an MSc in Sustainable Energy Provision and Demand Management at the Centre for Alternative Technology (CAT), which has led her to develop a passion for more sustainable homes in the future.


Samantha Crichton

Our other recent Board recruit, along with Rebecca, is Samantha Crichton – Sam specialises in energy policy development and stakeholder engagement in the built environment sector. She has worked with clients across the sustainable energy and decarbonisation sector including housing providers, manufacturers and local and national government helping them shape the policy debate and communicate complex policy to a range of target stakeholders.
Sam has a First-class BSc (Hons) in Environment, Economics and Ecology from the University of York accredited by the Institute of Environmental Sciences. Sam is a Senior Consultant at Ecuity, having joined the organisation after graduating as a Policy and Commercial Analyst.


SHAP Technical Panel

Richard Bubb


Richard runs Symeco Ltd – a Shropshire-based business offering energy advice, energy assessments and the installation of renewable technologies. Richard has been involved in the environmental sector for over 25 years, and during that time has worked within the voluntary sector, public sector and for his own business.

Although the majority of Symeco’s work is carried out in the West Midlands, Richard is a trained coach for Climate-KIC – a large public-private partnership tackling climate change across Europe. This work considers radical, transitional approaches to developing low carbon lifestyles and includes partners in Germany, Belgium, Netherlands, Hungary and Poland. Symeco works with small businesses, voluntary sector organisations and householders who want to make a significant difference to their energy consumption. This includes an assessment of actual energy use, need for changes in behaviour and opportunities for converting to renewable energy consumption. It takes a comprehensive yet realistic consideration of energy consumption patterns and identifies effective methods to reduce energy use, energy costs and carbon emissions. This is not solely focused at ‘deep green’ people and organisations but often people that do not understand their energy impacts or understand the practical improvements they can take. An understanding of the customer’s circumstances and requirements is key to ensuring that solutions can be found that meet the customer’s needs.

Phil Beardmore

Phil Beardmore is an Environment and Sustainability Consultant, specialising in energy efficiency, renewable energy, and water saving. His clients include public authorities, SMEs, charities, cooperatives, and housing providers. His current interests include the use of smart meter data to identify additional energy savings, and improving the energy efficiency of buildings being transferred from local authorities to the voluntary sector under asset transfer programmes. He was voted one of the Top 50 Green Leaders in the West Midlands. He is a founder director of Community Energy Birmingham. He has recently been appointed as a Trustee of the Wildlife Trust for Birmingham and the Black Country. Phil is also a leading figure in the cooperative movement locally and works with cooperatives on business planning, membership strategy and event management. Phil buys from cooperatives wherever possible. He is Secretary of Cooperatives West Midlands, an elected member of the Membership and Community Council of Central England Cooperative, a Director of Citysave Credit Union.


Duncan Sluce

Duncan is an experienced energy analyst and modeller, specialising in energy scenarios, forecasts and cost benefit analysis. He has considerable experience with both gas and electricity, supply and demand. His speciality is understanding how these interact, from his work leading the whole energy systems modelling in the National Grid’s Future Energy Scenarios team for some years. In this team he also spent many years forecasting and developing scenarios of gas and heat demand. Here he focused on detailed domestic energy use, most notably for heating, and domestic energy efficiency.


Dave Shiner

Up until May 2019 David was Domestic Energy Efficiency Manager at Coventry City Council. Over a period of nine years he was responsible for the city’s retrofit energy efficiency programme as well as a range of fuel poverty projects. David is experienced in the design and management of insulation and heating schemes to assist low income and vulnerable householders, and in the delivery of other interventions to reduce energy costs by switching tariffs and maximising incomes. Prior to his role at Coventry City Council, David worked in many different areas of housing and regeneration, including housing market renewal, social housing, private rented sector enforcement, Renewal Areas and Housing Action Areas.


Charlie Baker

Charlie has designed many things from furniture to housing co-operatives to large urban masterplans, always with a focus on sustainability. He is an expert in low carbon refurbishment and energy supply and has authored several reports on retrofit standards and finance. He is a director of Red Co-operative, design and build retrofit specialists, winner of the 2017 NWRCA Innovation Award. He established the Retrofit Pattern Book to share best practice ideas in retrofit and is currently delivering zero carbon homes with Retrofit Works in an ERDF-funded project called Homes as Energy Systems.


SHAP Team

Rosemary Coyne, SHAP Co-ordinator

Rosemary Coyne_SHAP Co-ordinator

Rosemary is a built environment professional specialising in the holistic development of low carbon sustainable communities, with over 20 years’ experience of working with public, private and NGOs in the UK and overseas. Rosemary facilitates cross-disciplinary working and identification of opportunities to change ‘business as usual’ to improve long-term outcomes from investment in the built environment. Rosemary’s roles include Coordinator for the SHAP and ERDF project manager on housing retrofit. As SHAP Coordinator, Rosemary commissions and manages research into emerging issues for the housing sector, which supports informed decision-making regarding policy development and project delivery. Current research includes performance standards for healthy housing, new proposals to address fuel poverty, procurement to secure desired outcomes, evaluating on value-for-money not lowest cost, and business models to unlock national programmes of investment in UK housing to meet 2050 standards. Rosemary is a West Midlands Green Leader; University of Birmingham Honorary Research Fellow, a Design Council Built Environment Expert (BEE) and Design Midlands panel member.


Sophie Lock, SHAP Administrator

Sophie provides administration and mar-comms support for SHAP and the Board. Sophie has a background in events marketing and management, recently organising and delivering the national series of information forums for the Right-to-Build Taskforce (in partnership with NaCSBA and Wood for Good).

As well as supporting SHAP, Sophie manages the creative and digital outputs, and delivery of Low Carbon Homes – a series of forums for sustainable housing practitioners to collaborate on best-practice application of retrofit technology – to improve domestic energy efficiency, and help the UK meet its climate emergency obligations.